Cut out from under him

Pistorius in court. (www.npr.org)

Oscar Pistorius, the Blade Runner, was charged with the murder of his girlfriend. This no legged Olympic sprinter, a man that made us question everything, especially what we were doing with our lives, has fallen from his pedestal to crumble in tears in a South African court room.

We are reminded that those elevated by their actions -- and their sponsors -- to the top of our awareness are just humans, and in some cases really horrible humans. 

The Wall Street Journal has a fascinating article on Nike's endorsement of Pistorius. It may seem strange that Nike, a shoe company, would sign this man.  However it fits perfectly into the company's model.  Nike signed Jordan before he was a proven commodity, Woods before the company made golf products, and Armstrong without any cycling gear, explains the Journal's Matthew Futterman, because each of these athletes represent something more than being elite; they embody the story of overcoming.